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digital marketing

The Importance and Value of Web Analytics

To be clear, web analytics study the impact on how a website affects its online users. Website publishers and ecommerce companies use Web analytics software in order to measure details such as how many visit their site, how many were new visitors, what brought them to the site, what keywords they used, how long they stayed on the site and when they left the site. Web analytics is essential because when you know what your customers want and how to provide it, it can make the difference in staying ahead or falling behind. There are certain tips that help when researching and applying web analytics and they are: focusing on objectives, evaluating the acquisition strategy, fixing what is broken, finding out what makes the most money, looking carefully at the search strategy, evaluating the marketing budget and finding out if the current buyers are being helped as they should.

Such tools can be effective and increase your base knowledge on those who use your website. Keep in mind; there are three essential ways web analytics can help such as measurement, collection and reporting. Measurement monitors information about your users, while collection records visits, traffic sources and the recording of page reviews. Reporting is information on you site that is summarized and displayed on an analytics dashboard. Most importantly, web analytics can help you make more informed and better decisions; which can give you a better understanding of those who visit your site, provide you the opportunity to make changes that will improve your customers’ experience and lead to sales, leads or conversions.

In addition, there are key metrics that will help you understand key components of your website and they are: average time on site, bounce/exit rates, pages, visitor, contact form submissions and social sources. To conclude, the importance of web analytics is essential to any website because it allows you to find out how your site is doing. To keep your site up-to-date and relevant, web analytics must be carefully applied and maintained on a regular basis. Find out more about web analytics today and enjoy the results! Time spent with web analytics is time well spent!

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