Facebook Community Management: Attaining Full Circle In Your Marketing Campaign

Facebook is a communication platform that has grown in leaps and bounds since it’s early days as a website used primarily for social interaction. However, things have changed enormously over the past decade. It therefore came as no surprise that businesses, welfare orgnisations, musicians, promoters and the like jumped onto the bandwagon almost immediately and began using it as a powerful advertising and marketing tool. So today we speak of Facebook community management. But what does this really entail in practice?

Respecting The Rules Of Your Environment

Creating a a community of followers is one of the easiest things one can do. All it takes is a few steps and before you know it you’ll be linking all your friends to it and advancing your cause. However, that’s just a tip of the iceberg. Managing a community online is almost like dealing with your customers, fans and followers face to face, but through a virtual space. The only real difference is that it’s a 24 hour, around the clock platform that is stripped of all the usual body language and interpersonal contact. So this obviously requires a particular approach because, like they say, if you want to survive, respect the rules of your environment.

Engage Your Community Of Followers

It’s not enough to create a Facebook page and leave it to it’s own vices. You have to lead from the front instead of waiting to be asked. This basically entails posting regular activity updates -like pictures of recent events- and posting reminders of sales, promotions and events. Not only that. What’s most important is to be actively responsive to other people’s posts, inquiries and suggestions if there are any.

Humor, Humor And More Humor

Posting funny material goes a long way in establishing yourself as brand that is interested in more than just the bottom line. There is more hilarious content on Facebook than all the other content combined. By being able to have a lighter moment you prove to your followers that you are human after all.

Last but not least: excitement!! The key to a healthy brand is stacking loads and loads of excitement around it. Online activities, fun facts,competitions and giveaways are a great way to build the contagious excitement that will have your followers sharing your site like it was Turkey on thanksgiving.

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Tips for Effective Facebook Community Management

Whether the Facebook community is designed for marketing purposes, or for sharing and networking, some management tips can help maintain integrity and the purpose of the community. The tips below are designed to help maintain an effective Facebook community management.

Know and understand the rules

The community manager should understand the rules of the social media site, including the types of comments and information that may be deleted from members. The manager can periodically state the rules and remind members of what may happen if they don’t follow the rules. The rules of Facebook and rules of the community may support each other. The community manager can further create rules that reflect concern for safety and prevention of cyber bullying. Allowing members to humiliate or make fun of others isn’t helpful. It may prevent others from joining.

Recognize members

Whether the community will have 100 or 1,000 members, it’s helpful to recognize each member. This can be done with a welcoming statement, as each member joins. It also helps to recognize a member who contributes ideas and useful comments, as the actions occur. People want to know they belong. This is one motivation for joining a social media site community. They must be recognized as valuable and respected members.

Answer questions promptly

As a facebook community manager, you will need to answer any questions or inquiries within a reasonable time. Usually a response is expected within 24 hours. This is critical for communities focused on marketing. New members who have questions about products or services don’t want to wait. If they wait too long, they will take their business elsewhere. They may also share their negative experiences with other community members, who then may hesitate to purchase products or services promoted in the community.

Know the subject matter or industry

If the community is designed for sharing ideas, the manager must maintain a certain level of knowledge. Otherwise, members may take over and use the site for their own agenda. An authoritative voice helps take the site in the direction you want it to go. For marketing, it’s good to know what competitors are offering, so you can effectively promote the unique features of the products or services offered.