Facebook is a communication platform that has grown in leaps and bounds since it’s early days as a website used primarily for social interaction. However, things have changed enormously over the past decade. It therefore came as no surprise that businesses, welfare orgnisations, musicians, promoters and the like jumped onto the bandwagon almost immediately and began using it as a powerful advertising and marketing tool. So today we speak of Facebook community management. But what does this really entail in practice?
Respecting The Rules Of Your Environment
Creating a a community of followers is one of the easiest things one can do. All it takes is a few steps and before you know it you’ll be linking all your friends to it and advancing your cause. However, that’s just a tip of the iceberg. Managing a community online is almost like dealing with your customers, fans and followers face to face, but through a virtual space. The only real difference is that it’s a 24 hour, around the clock platform that is stripped of all the usual body language and interpersonal contact. So this obviously requires a particular approach because, like they say, if you want to survive, respect the rules of your environment.
Engage Your Community Of Followers
It’s not enough to create a Facebook page and leave it to it’s own vices. You have to lead from the front instead of waiting to be asked. This basically entails posting regular activity updates -like pictures of recent events- and posting reminders of sales, promotions and events. Not only that. What’s most important is to be actively responsive to other people’s posts, inquiries and suggestions if there are any.
Humor, Humor And More Humor
Posting funny material goes a long way in establishing yourself as brand that is interested in more than just the bottom line. There is more hilarious content on Facebook than all the other content combined. By being able to have a lighter moment you prove to your followers that you are human after all.
Last but not least: excitement!! The key to a healthy brand is stacking loads and loads of excitement around it. Online activities, fun facts,competitions and giveaways are a great way to build the contagious excitement that will have your followers sharing your site like it was Turkey on thanksgiving.