digital marketing

Importance of Facebook Advertising

Facebook is so wide-spread and popular that even a two year old would have a good idea about it! While Facebook is very popular and widely used, it is quite unfortunate that a lot of people are not enlightened about the benefits of using it for their business or brand. Facebook advertising is an underrated tool for online marketing. What people don’t realize is the power of putting their brand’s or product’s advertisement on Facebook, which ranks second (behind Google) in the list of the most visited websites on a daily basis!

It is important to note that Facebook has about 1.28 billion active users on an average each month and while your advertisements may not go out to all of them, but only your target geographical location(s), it will still be exposed to a lot of people! On an average, people log on to Facebook more than once per day. Therefore, your ad will have a better chance of being noticed when it is seen multiple times by the users.

What’s more, people do not just use Facebook on their computers, but they tend to use it while on-the-go too thanks to their smartphones. Thus, your ads will have the ability to reach smartphone users as well, which is the icing on the cake!

One of the top benefits of using Facebook advertising is that it is a lot more flexible in comparison to Google AdWords since there is an extra character length for ad descriptions and the provision of using image-based ads too. What’s more, Facebook advertising is really affordable. Thus, you would be able to reach out to your target audience or market without necessarily making a heavy investment. This is the reason why Facebook advertising is an integral part of online marketing campaigns.

Facebook is the largest and most powerful social media website out there today. You can successfully and easily increase customer loyalty and promote your brand through Facebook ad campaigns. Facebook can work wonders for your business and ecommerce sales. Thus, if you choose to not jump on this bandwagon then you will definitely stand to miss out on a lot!


Advertising on Facebook – A Brief Step-by-Step Guide

Facebook is among the most popular websites, thereby a potentially rich platform for advertising online. Facebook acknowledges this fact and, therefore, lets advertisers put up ads on its platform. It’s quite simple to create an advertisement on Facebook. However, making a successful one at that is a challenge. Let us consider some ways to ensure maximum success for your Facebook ads.

1. Clear Strategy

Don’t create a generic Facebook ad that doesn’t cater to a specific audience group. Facebook offers multiple ways to customize advertisements. These are not just handy tools but are imperative to make use of if you want the ad to reach the market you desire. If you’re not sure about the purpose of your ad – exposure, likes, user engagement – your ad is likely to fall flat on its face.

2. Sponsored Stories

The ‘Sponsored Stories’ technique is one of the latest and quite effective weapons out of Facebook’s advertising armory. These stories come across very natural in the user’s News Feed, making it not look like a typical advertisement. Moreover, the likelihood of your content becoming visible is also high with this tool since it’s at the center of action and not located on the right side of the screen like conventional ads.

3. Ad Headline Customization

Though a simple step, it’s still critical to your advertising success. Unfortunately, most advertisers ignore this step and stick with their page title as ad headline. Typing out a custom headline helps make the ad more attractive. The headline is one of those few ad components that your audience will look at along with the ad image. Therefore, ensure you’ve put your best title up.

4. Budget

Set budget considerations. Facebook offers monthly and daily budget levels. There is also the lifetime budget option where you can set the total amount you’re likely to spend for the ad campaign. If you are new to Facebook advertising, start with daily campaigns – this is regardless of your budget. The pilot test campaign will help you realize your weaknesses and positives and your future campaigns can be designed based on this feedback. Moreover, with such test campaigns, you’d also find out if Facebook advertising really suits your requirements, or would you be better off with other forms of advertising.