digital marketing

Landscape Design Theme on ThemeForest

There is no doubt about the fact that ThemeForest is one of the best places to hunt for WordPress Themes. When you shop for themes from this highly popular marketplace you are most likely to end up with an extremely satisfactory purchase. Shopping for a website theme from the right source is important because the theme is going to be primarily responsible for the style, design and functionality of your website. Thus, this is a decision that should not be taken lightly. Thus, you must weigh all your options in order to narrow them down to the ultimate one and the best places to find those options are ThemeForest!

Whether you need a health, nature, travel, sports, entertainment, art, food, landscape design theme, etc, you will be able to find them all at ThemeForest. In fact, it wouldn’t be wrong to say that you’d be spoilt for choice here because there are so many themes to choose from. Thus, it is advisable to set aside a few hours to spend on ThemeForest so that you can go through the plethora of options carefully and examine them.

To make the task of getting a landscape design theme or any other theme that you require, ThemeForest has plenty of tools that you can make use of. The first tool, is the search bar. This one allows you to find the theme of your choice based on your preferred keywords. There are fourteen top level categories from which you can take a pick. Once you have fixed the category and performed an initial search, you can narrow down the list to more relevant options by opting for the criteria that you need: newest items, trending items, best sellers, best rates, prices from low to high and vice versa.

You can also sort the options as per the date so that you can choose from amongst the latest uploads. ThemeForest also has user-friendly filtering which can help you to gain access to even more relevant options. This way, you won’t be wasting time on evaluating the themes that do not really serve your purpose. Another good thing about shopping from ThemeForest is that it also offers high quality customer service and after-sale support should you have some problem with the theme you purchased.

digital marketing

Getting the Most out of Google Adwords

Google adwords are the sponsored links which appear alongside web content and search results. They could be of great help when advertising online because ads are highly targeted using keywords and no payments are due unless they’re clicked. If one is interested in using Google adwords but isn’t sure of where to start, some general tips should help with strategy development.

Starting Out

Since adwords can be a huge commitment, one needs to ensure that it’s in line with their business priorities because it will drain resources from other activities. The rule of thumb is to focus on a single campaign, lock the budget and use the available tools to get well-acquainted with how adwords work. If one’s budget is restricted, they should start with low bids and edge them up with time. To hone the ads and get more value from the investment, it would be advisable to make fine adjustments after examining the messaging changes.

Adwords and SEO

Generally, paid search helps increase both direct and organic traffic for most small enterprises. This is a tide that flows in both directions; ignoring a single aspect of SEO could hurt the business exponentially. For instance, one needs to know when not to pay for search terms they already own. Instead, more emphasis should be placed on narrowing Google’s ability to present the firm’s ads. A great example of how to marry both campaigns is to use titles and tags that closely relate to adword campaigns.


Even with a good campaign that’s producing good leads, more improvements can always be made. The best strategy here would be to conduct a daily review and eliminate any inappropriate search matches. Experts recommend tuning adwords for about 15 minutes each day for the best results.

Finalizing the Deal

Like with any other lead-generation tool, what really matters is how an interested prospect is turned into a repeat client. One thus needs to build a sustainable working relationship with any clients found through adwords. Monitoring real-time analytics could help in fine-tuning campaigns and reveal what clients expect from the firm. A sale could hinge on the ad’s context or the appeal of the firm’s website.

digital marketing

Advertising has come a long way.

Advertising has come a long way. It has ridden on radio frequencies, been shown on television channels and printed on tabloids and broadsheets. Profits can never be realized without promotion upfront. Nowadays, marketing and publicity are made easy and practical with google adwords.

Everybody is on the internet. Smart phones, tablets and laptops are accessories that people cannot live without. Contacts, appointments and even the grocery list are stored into these electronic devices. With the population’s dependence on computers and its features, it is no wonder that the World Wide Web has become a very solid site for advertising products, services and events.

Using google adwords to introduce and inform the countless of internet users about one’s commercial activity is indeed one of the most effective means to advertise. Google Adwords is marketing through the internet. By announcing and sending information about items for consumption, amenities and happenings, google adwords is able to raise the reader’s knowledge of the different products being sold on the web.

Business owners are able to connect with their target clients through the searching grid, also known as pay-per-click. Sellers offer a monetary amount to Google for keywords that are applicable and connected to their commercial endeavor. The bidder can also have the opportunity to show his ads when users click on the pertinent keywords.

Aside from the search network, google adwords has the Display network scheme. It is through this strategy that marketers have the choice to exhibit a visible rectangular illustration of products and services for sale. This banner is exhibited across a web page in Google’s display network where it is most likely to be seen by internet users. Not lower than ninety percent of web users are reached by Google’s linkage.

The market’s awareness of sellers and their merchandise is made possible by google adwords. Advertising at its best is evidenced by increased sales and business expansions. Through the power of the web, Google has created tools that facilitate fast, precise and lucrative results with just a few clicks. The collaboration of words and pictures pasted on the internet leads to increased clients and higher profits.

digital marketing

The Best Logistics WordPress Themes

Whether you are building a fresh or upgrading a logistics firm website, you can use logistics WordPress themes since most of the design work is already done. These premium themes are built to meet specific needs of a logistics company. The pages included are company history, logistics services offered, rate request and job application forms. The themes are integrated with social media platforms and are also optimized for mobile gadgets. The main logistics WordPress themes include Transcargo, Cargo, Transport, and CargoPress themes.
Transcargo Theme
The theme is integrated with four prebuilt header layouts, seven color schemes, Google Maps, and plugins. It also has a Revolution Slider, broad documentation, regular updates and support, and more than 700 Google fonts.
Cargo Theme
The WP theme aims at storage, shipping, and delivery services. It can be customized easily, it is retina ready, and fully responsive. It provides features such as 700+ icons, 20 portfolio and header layouts, 500+ Google fonts, and 50 page elements. It is integrated with Rapid Composer page builder which save time when creating web pages. It also has customer support, cost calculator, and extensive documentation.
Transport WordPress Theme
This ultra responsive theme can be used by any logistic firm website. It is developed with Bootstrap 3 and has numerous homepage layouts. It is integrated with a Revolution Slider that allows you to display images in a slideshow.
CargoPress WP Theme
This logistics WordPress theme allows you to build a website with ease. It has WordPress plugins including Simple Lightbox, JetPack, and Contact Form 7. Its appearance can be easily customized to suits your needs since it has multiple color variations to choose from. It is integrated with WooCommerce plugin which allows you to sell services through the site. It also has Visual Composer, bbPress, Google Map, and BuddyPress. Other features include a demo installer, page builder, and custom sidebars and widgets that allow you to create a unique web layout.
The above Logistics WordPress themes can allow you to create a sleek, professional, and a modern custom website for your logistics company. Setting up the website using the themes can be done very fast without the need of an experienced web designer. Everything is already set up, you only have to add photos and content.

digital marketing

Making Effective Use of Web Analytics

Web analytics are a powerful took that can help site owners achieve their goals. However, in order to reap the full benefits that this tool can provide, it is important to understand how best to use web analytics. Here are some tips to help you use this tool more effectively.

First, it is important to understand the web analytics tool that you are using. Sometimes these tools can be a bit confusing, and you may not know where to go to find the analysis results. If you are in the process of choosing a tool, compare various web analytics products in order to find one that presents the data within a clear, concise and easy to understand interface. If you already have a tool, read the FAQs or user guide so that you know how to get the most out of it.

Second, it is important to understand the specific goals of your site. This can help you understand which data within the analytics tool is most important to you. For example, in some cases, the primary goal may be to get a site visitor to a certain area of the site, such as a page where a product is offered for what is essentially a one-time sale. In other cases, a site owner may wish to create a lot of return visits to the site. These are very different scenarios, and as such, different areas of the analyzed data are needed in order to see if the site objectives are being met.

Finally, it is not enough to just look at the data. Once you get a good idea as to what is going on with your site, it is important to take action. A web analytics tool can definitely help uncover areas of your site that are not achieving their objectives. However, once these deficiencies are uncovered, it is important to fix the issues. For example, if the analytics prove that your site visitors are not ending up on the desired site page, it is important to improve the site’s navigation or narrative in order to get them there more dependably. Additionally, if you find that some areas of your site are working really well, it may be helpful to enhance these areas in order to further increase their success rate.

digital marketing

Importance of Web Analytics

With the arrival of the Internet, many businesses are staging a website to draw customers towards their venture. All businesses employ organic search strategies, pay per click campaigns and social media advertising to win customers. However, some businesses are able to make the best from all these marketing strategies. These businesses use web analytics for the betterment of their strategies. If you do not use analytics, you may want to get familiar with the benefits of analytics and use them for the success of your venture.

Why use web analytics

Many folks who employ effective marketing strategies do not feel the need to use analytics. They think employing analytics is just a waste of time. However, this is certainly not the truth. In fact, analytics offer a series of benefits for the betterment of your marketing campaigns. First of all, web analytics let you know the number of visitors your site receives each day. They also inform you the location of visitors who are visiting your site. You can tap this information and make necessary changes in your strategies to retain those customers.

Also, web analytics allow you to know the source of traffic. They tell you which traffic source is generating more traffic and which source is driving less than desired number of visitors. On the basis of this vital information, you can work on weak strategies and get more traffic and visitors from the weak source. This in turn increases the rate of conversion from each traffic source while allowing you to enjoy higher sales and subsequently better profits. Above all, analytics help to determine the return on investment (ROI) from each marketing strategy so that you may optimize each strategy and ensure higher ROI.

Concluding words

Making a successful venture on the net is undoubtedly a chore due to stiff competition. You need to monitor your marketing campaigns and make suitable adjustments for betterment. It is here web analytics turn out to be helpful. By keeping track of various marketing strategies with analytics, you can make suitable amendments in your advertising strategies and get more and more customers while enhancing your return on investment. On account of these reasons, it is advised to use analytics to ensure a prosperous venture online.


The Importance and Value of Web Analytics

To be clear, web analytics study the impact on how a website affects its online users. Website publishers and ecommerce companies use Web analytics software in order to measure details such as how many visit their site, how many were new visitors, what brought them to the site, what keywords they used, how long they stayed on the site and when they left the site. Web analytics is essential because when you know what your customers want and how to provide it, it can make the difference in staying ahead or falling behind. There are certain tips that help when researching and applying web analytics and they are: focusing on objectives, evaluating the acquisition strategy, fixing what is broken, finding out what makes the most money, looking carefully at the search strategy, evaluating the marketing budget and finding out if the current buyers are being helped as they should.

Such tools can be effective and increase your base knowledge on those who use your website. Keep in mind; there are three essential ways web analytics can help such as measurement, collection and reporting. Measurement monitors information about your users, while collection records visits, traffic sources and the recording of page reviews. Reporting is information on you site that is summarized and displayed on an analytics dashboard. Most importantly, web analytics can help you make more informed and better decisions; which can give you a better understanding of those who visit your site, provide you the opportunity to make changes that will improve your customers’ experience and lead to sales, leads or conversions.

In addition, there are key metrics that will help you understand key components of your website and they are: average time on site, bounce/exit rates, pages, visitor, contact form submissions and social sources. To conclude, the importance of web analytics is essential to any website because it allows you to find out how your site is doing. To keep your site up-to-date and relevant, web analytics must be carefully applied and maintained on a regular basis. Find out more about web analytics today and enjoy the results! Time spent with web analytics is time well spent!


Boost The PR Of Your Website With White Hat Search Engine Optimization

Do not fall a prey to scammers who depend on black hat tactics to boost the page ranking of your website for specific keywords and phrases. Doing so might lift the SERP (search engine result page) of your website for a temporary period. However, as soon as the bots of the search engine detect the inappropriate methods, they will penalize your webpage. In extreme cases, they can even remove your site from their search index.

Follow the rules set by the big `G’
You can prevent this by resorting to white hat search engine optimization methods. Content was king and will remain so for years to come. Ensure that you include a blog on your website and update it with fresh and relevant content regularly. Do not expect results overnight. It will take several months before you see positive results. However, the long term gain is more rewarding than the short term ones.

Employ latest search engine optimization tactics
Apart from incorporating fresh content, you should also spread news about your site through social media. Each time you update the content, make sure that you write about it briefly in several social networks, each containing a link to your site. Do not be fooled by statements that links are obsolete. If Wikipedia depends on it, so can you. Short videos are the latest search engine optimization trend. Created properly, they grab the attention of potential customers immediately, converting viewers to customers. Apart from this, the biggest search engine also owns the largest video sharing portal.

Google loves YouTube
They make money by posting short ads on popular and trending videos. You should grab this opportunity by hiring a professional to create a short sales video about your products and upload them on sites like YouTube. You should also post your comments in blogs that relate to your products and include a link to your website from there. Keep your index page clutter free and include links to it from all other pages of your site. Do you recall the story of the tortoise and the hare? The same rule applies to your website too.

More info