Facebook community management is a combination of several activities; it builds relationships within the community, creates value for members who take part in the community and is a liaison between the community and the company behind it all. The goal of any community management is to create a community where everyone feels that they belong. In addition, Facebook community management also is responsible for engaging current and potential customers via social media and building vibrant communities around their services and products.
There are several tips that can help those who aspire to be good community managers such as establishing and monitoring your presence on Facebook.
No matter if it’s blogs, social media platforms or in-person conferences; it is important to spend time where your Facebook community spends their time. Another tip is to identify and delegate your power users. Leverage their voice by offering them guest blog spots or offer them a position as a community moderator in your forum. In addition, be careful not to play favorites; instead, keep an even playing field for new members, members who may be quiet or hesitant in joining the community. Most importantly, try to stay calm and maintain perspective. Of course, it is easy these days to get stressed out when answering a lot of questions or responding to complaints online. Keep in mind; there will always be difficult people to contend with. The best way to handle difficult people is to be clear, honest and unbiased.
Also, be careful not to get into a contentious argument. Instead, answer their questions and if that is not enough, refer them to someone who can offer additional help. Also, it is important to anticipate common questions and to know your product inside and out. This is especially important with Facebook, where you may need to have prior approval on your Facebook communication. Another tip is to use meet-ups to connect with your local audience. In addition, the most effective way to be a good Facebook manager is to be who you are and represent yourself online professionally and effectively. Find out more about Facebook community management from a Facebook manager.