digital marketing

Importance of Facebook Advertising

Facebook is so wide-spread and popular that even a two year old would have a good idea about it! While Facebook is very popular and widely used, it is quite unfortunate that a lot of people are not enlightened about the benefits of using it for their business or brand. Facebook advertising is an underrated tool for online marketing. What people don’t realize is the power of putting their brand’s or product’s advertisement on Facebook, which ranks second (behind Google) in the list of the most visited websites on a daily basis!

It is important to note that Facebook has about 1.28 billion active users on an average each month and while your advertisements may not go out to all of them, but only your target geographical location(s), it will still be exposed to a lot of people! On an average, people log on to Facebook more than once per day. Therefore, your ad will have a better chance of being noticed when it is seen multiple times by the users.

What’s more, people do not just use Facebook on their computers, but they tend to use it while on-the-go too thanks to their smartphones. Thus, your ads will have the ability to reach smartphone users as well, which is the icing on the cake!

One of the top benefits of using Facebook advertising is that it is a lot more flexible in comparison to Google AdWords since there is an extra character length for ad descriptions and the provision of using image-based ads too. What’s more, Facebook advertising is really affordable. Thus, you would be able to reach out to your target audience or market without necessarily making a heavy investment. This is the reason why Facebook advertising is an integral part of online marketing campaigns.

Facebook is the largest and most powerful social media website out there today. You can successfully and easily increase customer loyalty and promote your brand through Facebook ad campaigns. Facebook can work wonders for your business and ecommerce sales. Thus, if you choose to not jump on this bandwagon then you will definitely stand to miss out on a lot!

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