Spa trends in 2007
Hot Getaway
First it was honeymoons, then anniversaries, and now so-called babymoons are the hot motivator for a spa escape: Parents take pre-birth vacations and enjoy everything from prenatal massages to nonalcoholic champagne.
Rehab Your Lifestyle
Detox is the new spa buzzword. According to Lynne Walker McNees, president of the International Spa Association, people turn to spas to lose weight, stop smoking or drinking alcohol, and de-stress. Regimens range from the two-hour Surrender (for relief from anxiety and relationship woes) at the Montage Resort & Spa, in Laguna Beach, California, to a weeks-long program at the Osmosis Day Spa Sanctuary, in Sonoma County, California, that includes baths in a cedar-and-rice-bran mix with plant enzymes (to reduce tension and improve circulation). Red Mountain Spa, in St. George, Utah, dedicates 14 weeks each year to a program in which guests supplement body treatments and exercise with amino-acid-rich smoothies. Condé Nast Traveler’s own Joyce Pendola, who juice-fasted at Upstate New York’s New Age Health Spa, reported, “I’d planned to go just to jump-start weight loss and healthy eating, but meeting other women with similar goals made it easier—almost fun.”
Social Hours
The point of spas today is not to get away but to get together. At the Standard Miami, a spa concierge delivers tubs of colored clay for sunbathing pals to slather on one another. This summer, Napa Valley’s new Solage Calistoga spa debuts an open-air Mud Bar, where clients can paint lavender-laced mud on one another and then rinse with geothermal water. At spa gatherings, novelty is a big draw: In Las Vegas, Caesars Palace’s Qua Baths & Spa offers Swarovski body art, so best buds can get removable sparkly tattoos. And at New York City’s Townhouse, theme parties include an investment bankers’ cocktail party cum golf clinic with golf-specific massages and a 20-foot-long virtual putting green. At a singles’ mixer, men have mini-facials and women makeup sessions. Afterward, the guests, suitably relaxed and radiant, mingle in the lounge.
Mayflower Landing Party
Set amid 58 acres in Connecticut, the new spa at Mayflower Inn & Spa had been open only six months when the votes were cast in our poll. What’s the word on this dark horse winner? It’s located a pleasant two-hour drive from Manhattan, on the grounds of the 87-year-old Mayflower Inn, a weekending spot for harried urbanites. It was co-owner (and ladies’ retail whiz) Adriana Mnuchin’s idea to add a destination spa that allows spa program guests exclusive use in five-day increments (on weekends, inn guests, too, gain access). At 20,000 square feet, the place has a pool, nine treatment rooms, and a Willem de Kooning in the Garden Room. Schedules are tailored to guests’ goals, so they might include a hammam ritual using tony Red Flower products, yoga classes, a hike to a nearby nature preserve, or lots of relaxation.
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