Do not fall a prey to scammers who depend on black hat tactics to boost the page ranking of your website for specific keywords and phrases. Doing so might lift the SERP (search engine result page) of your website for a temporary period. However, as soon as the bots of the search engine detect the inappropriate methods, they will penalize your webpage. In extreme cases, they can even remove your site from their search index.
Follow the rules set by the big `G’
You can prevent this by resorting to white hat search engine optimization methods. Content was king and will remain so for years to come. Ensure that you include a blog on your website and update it with fresh and relevant content regularly. Do not expect results overnight. It will take several months before you see positive results. However, the long term gain is more rewarding than the short term ones.
Employ latest search engine optimization tactics
Apart from incorporating fresh content, you should also spread news about your site through social media. Each time you update the content, make sure that you write about it briefly in several social networks, each containing a link to your site. Do not be fooled by statements that links are obsolete. If Wikipedia depends on it, so can you. Short videos are the latest search engine optimization trend. Created properly, they grab the attention of potential customers immediately, converting viewers to customers. Apart from this, the biggest search engine also owns the largest video sharing portal.
Google loves YouTube
They make money by posting short ads on popular and trending videos. You should grab this opportunity by hiring a professional to create a short sales video about your products and upload them on sites like YouTube. You should also post your comments in blogs that relate to your products and include a link to your website from there. Keep your index page clutter free and include links to it from all other pages of your site. Do you recall the story of the tortoise and the hare? The same rule applies to your website too.