digital marketing

Benefits of Using Google AdWords for Your Online Marketing Campaigns

Whether you sell a product or service, you have to use effective marketing campaigns for promotion. Unless the customers or clients know about your product or service, they are not going to buy it. There are various options when it comes to online marketing. Google AdWords is one of the best marketing systems for all types of ad plans. When you want to grow sales, increase website visitors and promote your brand, nothing beats the effectiveness of this form of marketing campaign. There are various advantages of using this ad system to advertise your product or service.

Low Budget
It is a pay per click system which means you pay only when someone clicks on your advertisement. It proves highly efficient and effective when you have a small ad budget. Unlike TV or radio ads where the content is broadcast even to people who are not interested in it, this PPC mode of ad plan provides better return on ad investment.

Targeted Traffic
This aspect of online marketing is very important if you want to get high return on online ad investment. Just receiving all types of visitors to your website is not going to result in sales. You have to bring in visitors who pay and are really interested in buying your product or service. Google AdWords helps you achieve this objective. Most people click an online ad only when they are really interested in buying the advertised product. You will receive visitors who have already decided to buy the product or service you sell. They are on the verge of buying so you can easily influence their buying decision in your favor.

Track all Types of Data
You should be able to know if your advertisement is giving you the return you expect. This is not possible when you advertise heavily all around without bothering about the impact of the advertisement. Google provides different types of analytical tools that help you check how many people clicked on your ad, where your ads were published, what type of demographic audience showed more response to your ad, among other types of data. This insight proves very useful in fine tuning your future marketing campaigns.

Take advantage of Google AdWords to advertise and reach to your target consumers. Achieve your marketing campaign results with a small budget and with high return on your ad investment.

digital marketing

The Best Logistics WordPress Themes

Whether you are building a fresh or upgrading a logistics firm website, you can use logistics WordPress themes since most of the design work is already done. These premium themes are built to meet specific needs of a logistics company. The pages included are company history, logistics services offered, rate request and job application forms. The themes are integrated with social media platforms and are also optimized for mobile gadgets. The main logistics WordPress themes include Transcargo, Cargo, Transport, and CargoPress themes.
Transcargo Theme
The theme is integrated with four prebuilt header layouts, seven color schemes, Google Maps, and plugins. It also has a Revolution Slider, broad documentation, regular updates and support, and more than 700 Google fonts.
Cargo Theme
The WP theme aims at storage, shipping, and delivery services. It can be customized easily, it is retina ready, and fully responsive. It provides features such as 700+ icons, 20 portfolio and header layouts, 500+ Google fonts, and 50 page elements. It is integrated with Rapid Composer page builder which save time when creating web pages. It also has customer support, cost calculator, and extensive documentation.
Transport WordPress Theme
This ultra responsive theme can be used by any logistic firm website. It is developed with Bootstrap 3 and has numerous homepage layouts. It is integrated with a Revolution Slider that allows you to display images in a slideshow.
CargoPress WP Theme
This logistics WordPress theme allows you to build a website with ease. It has WordPress plugins including Simple Lightbox, JetPack, and Contact Form 7. Its appearance can be easily customized to suits your needs since it has multiple color variations to choose from. It is integrated with WooCommerce plugin which allows you to sell services through the site. It also has Visual Composer, bbPress, Google Map, and BuddyPress. Other features include a demo installer, page builder, and custom sidebars and widgets that allow you to create a unique web layout.
The above Logistics WordPress themes can allow you to create a sleek, professional, and a modern custom website for your logistics company. Setting up the website using the themes can be done very fast without the need of an experienced web designer. Everything is already set up, you only have to add photos and content.