digital marketing

Advantages of Using Web Analytics

A lot of people are switching to the World Wide Web to make a profitable venture. Low investment, better returns in a short time etc are some of the amazing benefits of being the owner of an online venture. However, some entrepreneurs are able to make the most out of their online venture compared to others. If you wish to be one of these successful entrepreneurs, you may want to use web analytics.

Benefits of web analytics

While many entrepreneurs manage to drive prospects to their website, most of them are not able to retain those customers. In fact, some entrepreneurs witness a decline in prospects with the passage of time. The reason is these businesses do not track their customers and their behavior. You will also find businesses that are not able to make the best from their advertising campaigns. In other words, they harvest low return on their investment. It is possible to do away with these problems by using web analytics in your marketing and promotional strategy.

When you employ web analytics, you get to reap a series of benefits. First of all, you get an opportunity to track the number of visitors coming to your site. You are able to find out the country of origin of visitors, their behavior on your site and the number of visitors converting into customers.

On the basis of this data, you can make necessary changes in your marketing strategies. You also get to know which campaigns are giving better conversions and which campaigns are proving worthless. In accordance with this information, you can modify your ad campaigns and marketing strategies and drive tons of prospective customers with higher conversions for better profitability.


Thus, it gets pretty clear that analytics can be really helpful to any business owner. Better returns, accurate tracking of customers, assistance in shaping marketing strategies etc are some of the perks of using analytics in your online marketing campaigns. This is why many entrepreneurs are using Google analytics to harvest these diverse benefits. Business owners who use web analytics make a prosperous venture online than those who do not use analytics. So make sure you use analytics for the betterment of your online venture.



Facts about Flights to Albania

There are direct and connecting flights to Albania. Direct flights fly directly to Albania from the major world cities including Paris, London, Rome, and New York. Connecting flights make stops in other cities. If you are flying from outside Europe, you will stop in a European city before proceeding to Tirana. Hundreds of airlines offer flights to Albania. They include British Airways, Lufthansa, Alitalia, Turkish Airlines, and Austrian Airlines. Some of these airlines have expensive fares. If you want an affordable way to fly to Tirana, Albania, you will have to consider budget international airlines such as Ryanair of Ireland, Easy Jet of UK, and Euro Wings of Germany. You can easily find a budget airline in your country.

If your travel dates are flexible, you will effortlessly find cheap flights to Albania. Always compare and contrast your options to find the most affordable flight. If you need to fly to Tirana, Albania tomorrow or within a couple of days and you have not yet booked, you will have to pay more. To make savings, book early.

Flights to Albania depart at different times, from airports all over the world. Make sure you know your exact departure time to avoid missing your flight. You need to prepare well for your Albanian flight. Know what is expected of you at the airport, during the flight and when disembarking. Before you alight, there are forms that you might have to fill. It is advisable to be acquainted with Albanian laws concerning items allowed to enter Albania to avoid having your precious items detained at the airport. As soon as you arrive, you will have to go to the arrival sections with your luggage. Be friendly to the airport staff and airhostesses. Do not resist any security checks as this may lead to problems. Arrange for airport transfer. You can plan to have a taxi to pick you from the airport to your hotel. If flying to Albania is your first international flight, you will require some mental preparations. Flights to Albania are long, boring, and tiring for those coming from far-flung countries. Keep yourself entertained by reading a book or watching a movie, to avoid boredom.

digital marketing

The Importance and Value of Web Analytics

To be clear, web analytics study the impact on how a website affects its online users. Website publishers and ecommerce companies use Web analytics software in order to measure details such as how many visit their site, how many were new visitors, what brought them to the site, what keywords they used, how long they stayed on the site and when they left the site. Web analytics is essential because when you know what your customers want and how to provide it, it can make the difference in staying ahead or falling behind. There are certain tips that help when researching and applying web analytics and they are: focusing on objectives, evaluating the acquisition strategy, fixing what is broken, finding out what makes the most money, looking carefully at the search strategy, evaluating the marketing budget and finding out if the current buyers are being helped as they should.

Such tools can be effective and increase your base knowledge on those who use your website. Keep in mind; there are three essential ways web analytics can help such as measurement, collection and reporting. Measurement monitors information about your users, while collection records visits, traffic sources and the recording of page reviews. Reporting is information on you site that is summarized and displayed on an analytics dashboard. Most importantly, web analytics can help you make more informed and better decisions; which can give you a better understanding of those who visit your site, provide you the opportunity to make changes that will improve your customers’ experience and lead to sales, leads or conversions.

In addition, there are key metrics that will help you understand key components of your website and they are: average time on site, bounce/exit rates, pages, visitor, contact form submissions and social sources. To conclude, the importance of web analytics is essential to any website because it allows you to find out how your site is doing. To keep your site up-to-date and relevant, web analytics must be carefully applied and maintained on a regular basis. Find out more about web analytics today and enjoy the results! Time spent with web analytics is time well spent!

digital marketing

Use the WordPress Themeforsest

It may take a while to build up the courage for someone to start their own blog. Other people jump into the process without thinking about it very much. Both types of people want to put forth their best public image. Because they are bloggers, they are probably more interested in the writing aspect of it then they are of site design. They can pay a lot of money for a professional designer, or they can select pre-made templates.

An individual who looks through the pre-made templates that come with the package, they may not meet an individual’s needs. They may not come close enough to matching the website owner’s personality. He can design a theme, buy one, or do something in between. If he wants to find one without spending too much time or money, he should consider browsing the hundreds of different themes at Themeforest.

This website lets the user walk through various themes, as if he was walking through a Christmas tree farm looking for just the right tree to take home for his family. A user can spend hours looking through all of the options until he finds that one that is just right. Sometimes he may be able to find the one that is almost right, except in one or two key areas. If he knows something about website design, he can correct this.

There is no guarantee that any website will have everything that a person needs, but even if the Themeforest does not have exactly what a person wants for his website, there are ways for a person to get that as well. Many of these ways are far more expensive than the a new website owner may be able to afford. However, because of WordPress’s wide range of plugins, an individual may be able to get what he needs just by searching the library. If he is unsure of how to do anything, there are many support forums and videos online. The Wiley Corporation may have even written a few books to help a beginner. These books come with a black and yellow cover.