digital marketing

All About inOrbit 2016 Inbound Marketing Conference

They say that there is no end to learning, i.e. one never stops learning in life. Therefore, no matter how good (or bad!) you’re at marketing, there’s always room for improvement! One of the best ways of honing your marketing skills would be to attend marketing conferences. A good conference would fill your mind with a lot of food for thought, great ideas and practical tips which you can incorporate into your business practices. What’s more, you would also come back from the event with a draft plan for changes that could bring about a huge difference in your job or business. Basically, if you attend a worthwhile conference you’d end up feeling as though you’ve cracked the code!

It is important to choose wisely when it comes to marketing conferences because there is a sizeable amount of cheesy and useless conferences out there that are not worth the participation fee at all. Thus, you should do your research in order to find out about worthy conferences to attend. inOrbit Inbound Marketing Conference is one such conference. Regarded as the largest and one of the best inbound conferences in Europe, inOrbit is a knowledge source for marketers. This annual conference is usually a two-day affair focusing specifically on inbound marketing. Owing to the generosity of its sponsors, inOrbit is able to offer tickets at a marginal and affordable rate to the participants, which is a huge plus point as they only pay a fraction of the amount generally charged in case of conferences of this stature and reputation!

Being a very popular conference, the audience of the conference is quite large, usually around 600 people. The best thing about the conference is that it does not just cover a single topic, but rather a vast range of topics, which means there’s something for everyone! Some of the topics to be covered in the upcoming inOrbit 2016 conference are performance advertising, content marketing, SEO or Search Engine Optimization, social media marketing, e-mail marketing, digital analytics, e-commerce marketing, conversion rate optimization and many more.

inOrbit marketing inbound conferences are known to have the hottest lineup of speakers, which is one of the main reasons why they are so well appreciated. inOrbit puts in a lot of effort in trying to rope in the best, most knowledgeable and relevant speakers in order to ensure that the attendees get a great learning experience from attending the conference. There are about sixteen big names lined up for inOrbit 2016; some of them are Balazs Gandera, Hannah Smith, Judith Lweis, Cristian Ignat, etc.

You can count on the inOrbit 2016 conference to provide you with the smartest and most useful insights and information. The conference also touch upon relevant case studies and data (statistics), which is basically the icing on the already fabulous cake! While the inOrbit 2016 marketing conference will take place in March, it is possible to book the tickets from now. In fact, to motivate prospective attendees to come forward and purchase the tickets, inOrbit offers an Early Bird bonus wherein the ticket rates are slashed even further!

digital marketing

Importance of Web Analytics

With the arrival of the Internet, many businesses are staging a website to draw customers towards their venture. All businesses employ organic search strategies, pay per click campaigns and social media advertising to win customers. However, some businesses are able to make the best from all these marketing strategies. These businesses use web analytics for the betterment of their strategies. If you do not use analytics, you may want to get familiar with the benefits of analytics and use them for the success of your venture.

Why use web analytics

Many folks who employ effective marketing strategies do not feel the need to use analytics. They think employing analytics is just a waste of time. However, this is certainly not the truth. In fact, analytics offer a series of benefits for the betterment of your marketing campaigns. First of all, web analytics let you know the number of visitors your site receives each day. They also inform you the location of visitors who are visiting your site. You can tap this information and make necessary changes in your strategies to retain those customers.

Also, web analytics allow you to know the source of traffic. They tell you which traffic source is generating more traffic and which source is driving less than desired number of visitors. On the basis of this vital information, you can work on weak strategies and get more traffic and visitors from the weak source. This in turn increases the rate of conversion from each traffic source while allowing you to enjoy higher sales and subsequently better profits. Above all, analytics help to determine the return on investment (ROI) from each marketing strategy so that you may optimize each strategy and ensure higher ROI.

Concluding words

Making a successful venture on the net is undoubtedly a chore due to stiff competition. You need to monitor your marketing campaigns and make suitable adjustments for betterment. It is here web analytics turn out to be helpful. By keeping track of various marketing strategies with analytics, you can make suitable amendments in your advertising strategies and get more and more customers while enhancing your return on investment. On account of these reasons, it is advised to use analytics to ensure a prosperous venture online.


The Importance and Value of Web Analytics

To be clear, web analytics study the impact on how a website affects its online users. Website publishers and ecommerce companies use Web analytics software in order to measure details such as how many visit their site, how many were new visitors, what brought them to the site, what keywords they used, how long they stayed on the site and when they left the site. Web analytics is essential because when you know what your customers want and how to provide it, it can make the difference in staying ahead or falling behind. There are certain tips that help when researching and applying web analytics and they are: focusing on objectives, evaluating the acquisition strategy, fixing what is broken, finding out what makes the most money, looking carefully at the search strategy, evaluating the marketing budget and finding out if the current buyers are being helped as they should.

Such tools can be effective and increase your base knowledge on those who use your website. Keep in mind; there are three essential ways web analytics can help such as measurement, collection and reporting. Measurement monitors information about your users, while collection records visits, traffic sources and the recording of page reviews. Reporting is information on you site that is summarized and displayed on an analytics dashboard. Most importantly, web analytics can help you make more informed and better decisions; which can give you a better understanding of those who visit your site, provide you the opportunity to make changes that will improve your customers’ experience and lead to sales, leads or conversions.

In addition, there are key metrics that will help you understand key components of your website and they are: average time on site, bounce/exit rates, pages, visitor, contact form submissions and social sources. To conclude, the importance of web analytics is essential to any website because it allows you to find out how your site is doing. To keep your site up-to-date and relevant, web analytics must be carefully applied and maintained on a regular basis. Find out more about web analytics today and enjoy the results! Time spent with web analytics is time well spent!