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Grow Your Business with Web Analytics

Having a well-designed and SEO optimized website is an important part of creating an effective online presence for your business. While there is a great deal of attention that is given to how a site is optimized, one important aspect that often gets overlooked is web analytics. Regardless of how well your site is optimized for the search engines or how much social media marketing and back linking you do, if you aren’t tracking the effectiveness of your various SEO strategies, you are losing a valuable set of information that could help you bring your business to the next level.

As you engage with customers on social media or create exceptional content for your website or blog, it is important to gather information that could help you laser target your efforts. For example, web analytics can be used to help you discover how many visitors have found your site from a particular advertising campaign. This can give you a good indication of whether you need to tweak your campaign or it can provide ways to help improve its effectiveness.

Web analytics can also be used to track just about any type of performance on your website or to your e-commerce store. You can discover who is visiting your site most frequently. Whether it’s a geographic location, users with mobile devices or even specific browsers or visitors to certain pages, the information gathered through monitoring your website analytics can provide a powerful resource that can help guide you in terms of where to focus future efforts.

Search Engine Optimization or SEO is definitely an important part of drawing potential customers to your website, but understanding that flow of traffic is essential to maximizing your SEO efforts. For businesses who have been focusing on SEO, it is crucial to step back and gather information from your online analytics. You can use this information to help test just about any aspect of your online presence. Change a simple heading and see how it affects your traffic or increase your marketing efforts by targeting on your highest conversion locations. Great SEO and web analytics go hand-in-hand for a successful business.

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Travel

Navigating Your Vacation in Croatia

When contemplating vacationing in Croatia, many find it becomes much more compelling as they learn more about its cities and history.

Croatia is known for its landscapes and rich heritage which makes it such a perfect vacation destination. There are sights to see, places to shop, and thrilling spots to dine and enjoy music. Tourists flock to Rovinj & Vrsar which are located on the Istrian peninsula; on the western coastline. With so much history, travelers may be impassioned with Croatia’s beauty and antiquity.

In the late 1700’s, Rovinj joined the Byzantine Empire and over the centuries was led by a series of aggressive leaders. Until World War I, Rovinj was part of the Austrian Empire, and then became part of Italy (from 1918 to 1947). Then, Rovinj was ceded to Croatia. With so much history, there is plenty of sightseeing and interesting facts to learn. As a first point of interest, many people visit Old Town to see the clock.

The Town Clock is located in Old Town, where the city began. The clock was built in the 12th century and is known for its Serenissima symbol of the Venetian lion. There is a modest fountain to see along with this prestigious clock. The largest monument to behold in the city of Rovinj is the Church of St. Euphemia.

The Church of St. Euphemia was restored between 1725 and 1736. Original construction began in 1651 and was completed 26 years later. Travelers may spend much time learning about what took place here while appreciating the splendid architecture. There is plenty of fun to be had in addition to the more serious interests.

For the adventurer, spend time scuba diving, on bike rides, or sailing on the waters. There is plenty of activity to fill the days and plenty of action to fill the nights.

Some of the best restaurants Rovinj has to offer include: Valentino Cocktail & Champagene Bar, Cocktail Bar Havana, and the Lighthouse Music Club. There is much energy in the restaurants Rovinj presents. The Lighthouse Club in particular has a reputation for being the most popular open air bar in Istra.

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