Having a well-designed and SEO optimized website is an important part of creating an effective online presence for your business. While there is a great deal of attention that is given to how a site is optimized, one important aspect that often gets overlooked is web analytics. Regardless of how well your site is optimized for the search engines or how much social media marketing and back linking you do, if you aren’t tracking the effectiveness of your various SEO strategies, you are losing a valuable set of information that could help you bring your business to the next level.
As you engage with customers on social media or create exceptional content for your website or blog, it is important to gather information that could help you laser target your efforts. For example, web analytics can be used to help you discover how many visitors have found your site from a particular advertising campaign. This can give you a good indication of whether you need to tweak your campaign or it can provide ways to help improve its effectiveness.
Web analytics can also be used to track just about any type of performance on your website or to your e-commerce store. You can discover who is visiting your site most frequently. Whether it’s a geographic location, users with mobile devices or even specific browsers or visitors to certain pages, the information gathered through monitoring your website analytics can provide a powerful resource that can help guide you in terms of where to focus future efforts.
Search Engine Optimization or SEO is definitely an important part of drawing potential customers to your website, but understanding that flow of traffic is essential to maximizing your SEO efforts. For businesses who have been focusing on SEO, it is crucial to step back and gather information from your online analytics. You can use this information to help test just about any aspect of your online presence. Change a simple heading and see how it affects your traffic or increase your marketing efforts by targeting on your highest conversion locations. Great SEO and web analytics go hand-in-hand for a successful business.